Different Types Of Signage & Their Uses

What is Signage?

Primary Groups of Signage

Digital Signage

Digital sign, also commonly known as "electronic signage," refers to the dynamic display of websites, films, directions, restaurant menus, marketing messages, or digital graphics using display technologies like LED walls, projectors, and LCD screens.

Display of multimedia content is one of the most widespread and most efficient types of signage today because of how simple you can relay your promotions in accordance with your marketing objectives.

Outdoor Signage

Outdoor signage is one of the most essential tools that a company or business needs. Not only does it give the building a personal touch but placing one outside of the business building allows customers to find them easily.

Well-placed outdoor signage is also capable of more than just directing customers. Hence, different types of exterior signage and retail signage can be powerful instruments for drawing customers inside.

Outdoor Signage

Keep in mind that not all signages are intended for advertising purposes because some are designed to disseminate information. Not to mention, this informational sign may include wayfinding devices, directional signage, and menu boards. And they'll frequently be there or close by when there are customers.

Persuasive Signage or Promotional Signage

As what was previously said, one of the main objectives of retail signage is to advertise a company, service, or product. Through promotional signage, companies can make a way to interact with their potential customers regarding their business.

These persuading signs can advertise limited-time offers to customers or lead them to the display section of new goods.

Window Signs

Window signs are usually made from perforated vinyl with printed images on them. Usually, these signs are fixed in the store’s window so that people can notice their brand, a product or service they are selling.

Since window signs are pinned on the physical store itself, they can also be part of the store's decoration.

Pylon Signs

Pylon signs are freestanding signs that are usually supported by one or two poles. They can either be made using a steel or an aluminum frame where the message is displayed on both sides.



Like any other sign types, you can customise and personalise your pylon sign however you like. For instance, many office parks and shopping malls use large pylon signs for each type of their business. Hence, they can use these signs to inform, direct, market a product, or tell people where they are.

Monument signs can also be considered as a wayfinding signage because they are intended to provide information or direction to people regarding their location.



Constructed using stone, brick, stainless steel, plastic, or other long-lasting materials, monument signs are designed and built at eye-level so that drivers or passersby can read their business information easily.

Sidewalk signs, also known as A-frame signs, are movable signs that frequently take the shape of a frame and are fashioned like the letter A.



Sidewalk signs are often used by businesses to set up posters, banners, chalkboards, or movable letters. Businesses with storefronts on the street like restaurants take advantage of A-frame sidewalk signs because they can easily be positioned anywhere.

Vehicle Graphics

Vehicle graphics are a great advertising tool to expose a business to a lot of potential customers. In fact, they are one of the most successful strategies that companies use to advertise.

Vinyl stickers and decals are some examples of vehicle graphics. Having a vehicle with your company name, logo, and other information printed on them can serve as the best portable signage a company can have.

Wayfinding Signs

Wayfinding signs are what customers use to navigate indoor or outdoor spaces. For example, by using these signs, they can point where the exits and entrances of the parking lots are.



Wayfinding signs also keep individuals from becoming lost in big structures like shopping complexes, hospitals, or office buildings.

Safety signs are important to keep people out of danger. Most business establishments that are under construction or under repair are mandated to post safety signs to alert their customers of the possible dangers in the vicinity.



Signs warning of danger, fire escapes, electrical safety, or biohazards are a few examples of this type of sign. Outdoor or indoor signage are also useful for alerting people to potential trips or slip hazards while cleaning is being done.

Channel letters are made-to-order metals or plastic letters used as a business sign.

Brands use different materials in creating their channel letters to emphasize their brand and attract more customers and more sales.

Determining the right sign for your business majorly depends on several factors such as target audience, demographics, budget, type of business, and the company you will entrust in creating your retail signages.



In order to create signs that are pertinent and effective, it is crucial to define your target in terms of their age, preferences, and location. You should also consider which types of signage are cost effective and long-lasting.

We are leading business signage experts servicing Wollongong, Newcastle, Sydney, Nowra, and Canberra. Our specialty is in creating eye-catching signages and graphics to help you stand out from the competition.

Making a good first impression is important to us, which is why our team of professionals aim to collaborate with you to design signage that appropriately reflects your company's identity.