Outdoor Advertising Trends: What Marketers Need to Know

Fast-paced lifestyles, urbanisation, and an increase in the number of mobile users have all led to rapid change in how people live and behave. 

People are no longer confined to their homes and offices or limited to specific locations for entertainment and socialising. People now prefer to spend time outdoors with friends rather than stay indoors and interact online. This is where outdoor ads and signs come into the picture.

Advertising outdoors offers marketers a unique opportunity to connect with consumers in real-world contexts. From billboards and posters to digital screens and audio ads, there are various mediums through which advertising can be executed.

Whether you’re new to the world of outdoor ads or looking for ways to revitalise your existing strategy, here are some trends that you need to know about right now.

Out-of-home advertising, OOH advertising or OOH media for short, is a marketing technique that uses OOH advertising media to promote products, services, and brands. This can include billboards, transit shelters, and street furniture such as benches and public toilets. Out-of-home advertising is used to promote commercial activities, products, and brands in places outside of normal daily life, like shopping centres, stadiums, or other public areas.

The main difference between out-of-home advertising and other types of advertising is that it is placed outdoor, by its very nature, is exposed to a wide range of people and backgrounds. That’s why out-of-home advertising is a great way to target people who can’t or won’t use other types of media, like the internet or newspapers.

OOH advertising is a powerful marketing tool because it can reach consumers when they’re away from their homes and offices. This means that OOH advertising can target people who are commuting, running errands, or even taking a leisurely stroll.

OOH advertising is also an effective way to reach people who are hard to reach through other channels, like TV or the internet. For example, OOH advertising can be used to target people who don’t have regular access to the internet or who live in rural areas.

There are many different types of OOH advertising formats, each with its own advantages and disadvantages.

Billboards are one of the most popular and effective types of out-of-home advertising campaigns. They’re large, they’re hard to miss, and they offer a wide range of creative possibilities.

The downside of billboards is that they can be expensive, and it can be difficult to track their effectiveness.

Transit shelters are another popular type of OOH advertising. They offer a captive audience, as people waiting for buses or trains are likely to see your ad.

The downside of transit shelter ads is that they can be easy to ignore, as people often don’t have much time to spend looking at them.

Digital billboards are a newer type of OOH advertising that combines the reach of traditional billboards with the flexibility and interactivity of digital media.

Digital out-of-home billboards are more expensive than traditional billboards, but they offer the ability to change your ad in real-time, which can be very helpful if you’re running a sale or promotion.

Street furniture includes things like bus stop benches and public toilets. Advertising on street furniture is a great way to reach people who are out and about in their everyday lives.

The downside of street furniture advertising is that it can be easy to miss, as people often don’t pay attention to their surroundings when they’re walking or driving.

OOH advertising is a powerful marketing tool that can be used to reach a wide range of people. If you’re looking for a way to promote your product or service, outdoor ads may be the right solution for you.

As mentioned above, advertising outdoor has some unique benefits that make it a worthwhile investment for companies of all types and sizes. Let’s take a closer look at some of these benefits.

OOH advertising also engages audiences in unique and memorable ways. It’s not just a sign that flashes a logo and a slogan; it’s something that actively pulls people in and makes them think.

Another advantage of outdoor ads is that it provides instant results. Unlike other forms of advertising, outdoor ads can have a direct and immediate impact on sales by driving foot traffic to your store or event.

Finally, outdoor ads are cost-effective. Depending on your media type, you can find ways to fit your budget and get the most out of your spending.

If you want your OOH ads to be effective, there are a few things you should keep in mind. First, make sure your ad is eye-catching and attention-grabbing. You want people to notice it when they're driving or walking by.

Second, keep your message clear and concise. You don't have a lot of time to get your point across, so make sure it's easy to understand. Third, consider using humour or shock value to get people's attention.

And finally, remember that OOH ads are just one piece of the puzzle. Make sure you're complementing your campaign with other marketing channels for the best results.

Advertising outdoor can be a great way to reach your target audience. Keep these tips in mind to create an effective campaign that gets results.

Outdoor advertising is one of the most effective ways to reach your target audience. With a wide range of options and the ability to reach thousands, or even millions, of people, it’s no wonder that outdoor ads are so popular.

When done right, advertising outdoor can be a powerful marketing tool that drives brand awareness and sales. At Unifab Signs, we understand the importance of advertising outdoors, and we’re here to help you create an impactful campaign that gets results.

If you’re ready to take your brand to the next level with outdoor advertising, contact us today. We’ll work with you to create a custom solution that meets your needs and fits your budget. Let’s get started!